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Pillar 2
Culture change and instructional design
Consulting work that shapes how an organisation learns, serves and grows its people, built on 25 years of designing programmes for clients across Asia.
Learning by doing
Change starts with how teams work together
What we design
Systems, not one-off courses

Instructional Design System
A systematic way to design courses that everyone across your organisation follows, so every course is well designed, aligned with your strategy and delivers real learning gains.
Who it’s for
Corporate learning centres, academies and HR development teams that need to build programmes in-house to a consistent standard.
What you get
- One course design standard everyone in the organisation follows
- A learning curriculum mapped to your strategy, business goals and the capabilities they require
- A connected series of courses, sequenced so each one builds on the last
- Courses designed and developed to a consistent standard, ready for your own trainers to deliver
- Facilitator guides, participant materials and e-learning where it fits
- Measures that show the learning gains and link them to business results
Outcome
A curriculum that moves with your strategy, made of consistent, measurable courses owned by your people.

5A service culture programme
A structured programme that moves frontline and support teams to a consistent, customer-focused way of working. It treats service as a culture, set by leaders and reinforced by standards, not as a one-off training event.
Who it’s for
Banks, telcos, insurers, retailers, call centres and any organisation where the customer experience depends on many people doing the right thing every day.
What it covers
- Customer experience audit against service dimensions
- Leadership alignment on a service mission
- Service standards, scripts and processes for each customer touchpoint
- Communication and engagement so every team understands why it matters
- Competency building through workshops, coaching and on-the-job practice
- Measures and recognition that keep the new standards in place
Outcome
A service culture people can describe, measure and sustain, with standards that hold up on a busy day.

Career ladders and succession planning
We help organisations make growth paths clear: what each role requires, how people move between levels, and who is ready to step into critical roles.
Who it’s for
HR and talent leaders, and management teams preparing for growth, restructuring or retirements in key positions.
What it covers
- Management alignment on critical roles and future needs
- Competency profiles and job levels for each career ladder
- Assessment using profiling, 360-degree feedback and assessment centres
- Talent review and identification of successors
- Individual development plans, coaching and mentoring
- Governance so the ladder and succession plan stay current
Outcome
Clear career paths that help retain talent, and a bench of ready successors for the roles that matter most.

Custom learning programmes
When an off-the-shelf course will not close the gap, we design one that will, around your competency gaps, your cases and your language.
Who it’s for
Organisations with a specific capability gap, a new system or process to embed, or a large population to upskill quickly.
What it covers
- Competency profiling and gap analysis
- Psychometric profiling and 360-degree feedback where useful
- Blended designs: classroom, virtual, e-learning and on-the-job
- Simulations, role plays and real work as the practice ground
- Train-the-trainer so your own people can deliver
- Evaluation against the business result you set at the start
Outcome
A programme that fits your organisation and keeps working after we leave.
Selected work
25 years of culture change

| Area | What we did |
|---|---|
| Bank merger | Prepared thousands of retail banking staff for daily customer transactions and a new retail banking system. |
| Telecoms, Afghanistan and Myanmar | Built competency for local staff in sales, customer service, retail and call centres, including service standards and scripts. |
| Insurance | Communicated new standards to agency leaders and agents. |
| PETRONAS Leadership Centre | Built institutional capability in designing and developing learning programmes, and a professional ladder for the HR development community. |
| Board papers | Preparing and pitching management committee proposals to current formatting guidelines. |
Talk to us about your performance gap
Email our consulting advisor at advisor@oscarinitiatives.com or call +60 16 323 7799.